Person Details

Joel Scales

Joel Scales, Sr. Vice President, Marketing

Joel Scales is our Sr. Vice President of Marketing, responsible for consumer marketing of our brand portfolio in Canada and worldwide. This includes the oversight of consumer-facing departments that shape the perception our brands and our products, including Paid Media, Owned Media, Digital, and Insights and Product Strategy. Mr. Scales joined Jamieson in 2015 as Director of Insights and restructured the department to better equip the business for long-term success through developing a deep understanding of the consumer and shopper and advocating for them throughout the business and externally. Prior to joining Jamieson, Mr. Scales held a number of insights roles at Procter & Gamble and PepsiCo Foods. During this time, he worked across a variety of different industries including pharmaceuticals, beauty care and food/snacks. Mr. Scales holds an MBA from the Robert H. Smith School of Business at the University of Maryland and a Bachelor of Science from the University of Maryland.